Keelman Homes

Keelman Homes is a charitable housing organisation established in 2009 to provide affordable housing across Gateshead, and this project focused on developing a clear, distinctive brand identity and supporting digital presence to strengthen recognition and support future growth. The scope included creating a full brand toolkit, visual identity, colour palette, typography, graphic devices, print materials, photography direction, website design and development to ensure consistency across all touchpoints. The result is a cohesive, contemporary brand that positions Keelman Homes as a trusted and community-focused housing provider, improving engagement with tenants and partners while providing a strong platform for continued expansion.

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The Project

The Keelman Homes brand draws inspiration from the history of the keelmen who worked on the River Tyne, reflecting a strong sense of local heritage and connection to place. This narrative is brought to life through a considered use of colour and simple, clear messaging that represents community, diversity, and inclusivity across Gateshead. The result is a warm, engaging, and contemporary identity presenting Keelman Homes as a modern, trusted, and community-focused housing provider.